---
title: The Secret to Google Analytics 4 Success | Kevin Milnes
description: Kevin has a unique background in empowering businesses to realise their digital potential using web analytics and digital data. With over 20 years running digital teams and getting the most out of digital analytics, Kevin has worked with brands such as National Express, Cruise.co.uk, Luxury Cottages, Jennifer Young, University of Birmingham, Shearings Holidays, TourHub and Stagecoach.
image: https://liberandum.co.uk/hubfs/FREE%20Google%20Analytics%204%20Custom%20Report%202.png
---

[![Liberandum Digital](https://liberandum.co.uk/hs-fs/hubfs/full_trimmed_transparent_customcolor%203.png?width=210&height=25&name=full_trimmed_transparent_customcolor%203.png "Liberandum Digital")](https://liberandum.co.uk)

- [Analytics](https://liberandum.co.uk/web-analytics) 
    - [Google Analytics 4](https://liberandum.co.uk/google-analytics-4)
    - [GA4 Account Setup](https://liberandum.co.uk/google-analytics-4-setup)
    - [GA4 Migration](https://liberandum.co.uk/google-analytics-4-migration)
    - [GA4 Audits](https://liberandum.co.uk/google-analytics-4-audits)
    - [Reports & Dashboards](https://liberandum.co.uk/custom-reports-dashboards)
    - [GA4 Training](https://liberandum.co.uk/google-analytics-4-training)
    - [Learn more about GA4](https://liberandum.co.uk/ga4-secrets)
- [Optimise](https://liberandum.co.uk/ga4-optimisation)
- [Training](https://liberandum.co.uk/google-analytics-4-training)
- [Consultancy](https://liberandum.co.uk/consultancy)
- [About us](https://liberandum.co.uk/about-us) 
    - [Why Liberandum?](https://liberandum.co.uk/why-liberandum-digital)
    - [Clients](https://liberandum.co.uk/clients)
    - [Blog](https://liberandum.co.uk/ga4-secrets)
    - [Join us - We’re hiring](https://liberandum.co.uk/ga4-specialist-jobs)
    - [Contact us](https://liberandum.co.uk/get-in-touch)

[Get in touch](https://liberandum.co.uk/get-in-touch)

# The Secret to Google Analytics 4 Success

Everything you need to know about Google Analytics 4, but were afraid to ask

- [![](https://liberandum.co.uk/hubfs/Picture%20of%20Google%20Analytics%204.png)](https://liberandum.co.uk/ga4-secrets/a-complete-google-analytics-4-guide)
  
  January 09, 2023 By [Kevin Milnes](https://liberandum.co.uk/ga4-secrets/author/kevin-milnes)
  
  ### [A Complete Google Analytics 4 Guide](https://liberandum.co.uk/ga4-secrets/a-complete-google-analytics-4-guide)
- [![](https://liberandum.co.uk/hubfs/Bounce%20Rate.png)](https://liberandum.co.uk/ga4-secrets/ga4-bounce-rate-is-dead)
  
  January 06, 2023 By [Kevin Milnes](https://liberandum.co.uk/ga4-secrets/author/kevin-milnes)
  
  ### [Ding Dong the Bounce Rate is Dead](https://liberandum.co.uk/ga4-secrets/ga4-bounce-rate-is-dead)
- [![](https://liberandum.co.uk/hubfs/Switch%20to%20GA4.png)](https://liberandum.co.uk/ga4-secrets/switch-to-google-analytics-4)
  
  January 04, 2023 By [Kevin Milnes](https://liberandum.co.uk/ga4-secrets/author/kevin-milnes)
  
  ### [The 6 indisputable reasons to switch to Google Analytics 4](https://liberandum.co.uk/ga4-secrets/switch-to-google-analytics-4)

[![Picture of two people using Google Analytics 4](https://liberandum.co.uk/hubfs/Picture%20of%20Google%20Analytics%204.png)](https://liberandum.co.uk/ga4-secrets/a-complete-google-analytics-4-guide)

 January 9, 2023

#### [A Complete Google Analytics 4 Guide](https://liberandum.co.uk/ga4-secrets/a-complete-google-analytics-4-guide)

Everything you need to know about Google Analytics 4, but were afraid to ask.

[Read More](https://liberandum.co.uk/ga4-secrets/a-complete-google-analytics-4-guide)

[![Bounce Rate](https://liberandum.co.uk/hubfs/Bounce%20Rate.png)](https://liberandum.co.uk/ga4-secrets/ga4-bounce-rate-is-dead)

 January 6, 2023

#### [Ding Dong the Bounce Rate is Dead](https://liberandum.co.uk/ga4-secrets/ga4-bounce-rate-is-dead)

Find out why you should abandon bounce rate and use Google Analytics 4’s engagement rate instead.

[Read More](https://liberandum.co.uk/ga4-secrets/ga4-bounce-rate-is-dead)

[![Switching to GA4](https://liberandum.co.uk/hubfs/Switch%20to%20GA4.png)](https://liberandum.co.uk/ga4-secrets/switch-to-google-analytics-4)

 January 4, 2023

#### [The 6 indisputable reasons to switch to...](https://liberandum.co.uk/ga4-secrets/switch-to-google-analytics-4)

# Is GA4 actually better than Universal Analytics?

[Read More](https://liberandum.co.uk/ga4-secrets/switch-to-google-analytics-4)

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Join us for free at the Liberandum Academy to find out how you can get the most out of GA4. 

[Claim your FREE course](https://liberandum.co.uk/academy)

[![Liberandum Digital](https://liberandum.co.uk/hs-fs/hubfs/full_trimmed_transparent_customcolor%203.png?width=252&height=30&name=full_trimmed_transparent_customcolor%203.png "Liberandum Digital")](https://liberandum.co.uk/)

Helping businesses get more out of their digital analytics.

<https://www.linkedin.com/company/liberandum-digital/> <https://twitter.com/liberandum_digi> <https://liberandum.co.uk/get-in-touch> <https://liberandum.co.uk/get-in-touch>

###### Google Analytics

- [Google Analytics 4](https://liberandum.co.uk/google-analytics-4)
- [GA4 Account Setup](https://liberandum.co.uk/google-analytics-4-setup)
- [GA4 Audits](https://liberandum.co.uk/google-analytics-4-audits)
- [Custom Reports & Dashboards](https://liberandum.co.uk/custom-reports-dashboards)
- [GA4 Blog](https://liberandum.co.uk/ga4-secrets)

###### Our Services

- [Web Analytics](https://liberandum.co.uk/google-analytics-4)
- [Digital Data](https://liberandum.co.uk/web-analytics)
- [Oversight & Optimisation](https://liberandum.co.uk/ga4-optimisation)
- [GA4 Training](https://liberandum.co.uk/google-analytics-4-training)
- [Bespoke Consultancy](https://liberandum.co.uk/consultancy)

###### About us

- [Why us?](https://liberandum.co.uk/why-liberandum-digital)
- [About Liberandum](https://liberandum.co.uk/about-us)
- [Our clients](https://liberandum.co.uk/clients)
- [Blog](https://liberandum.co.uk/ga4-secrets)
- [Join us - We’re hiring](https://liberandum.co.uk/ga4-specialist-jobs)
- [Get in touch](https://liberandum.co.uk/get-in-touch)

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