---
title: The Secret to Google Analytics 4 Success
description: The secrets to Google Analytics Success, from getting started, making a success migration, to creating custom explorations to supercharge your web analytics.
image: https://liberandum.co.uk/hubfs/FREE%20Google%20Analytics%204%20Custom%20Report%202.png
---

[![Liberandum Digital](https://liberandum.co.uk/hs-fs/hubfs/full_trimmed_transparent_customcolor%203.png?width=210&height=25&name=full_trimmed_transparent_customcolor%203.png "Liberandum Digital")](https://liberandum.co.uk)

- [Analytics](https://liberandum.co.uk/web-analytics) 
    - [Google Analytics 4](https://liberandum.co.uk/google-analytics-4)
    - [GA4 Account Setup](https://liberandum.co.uk/google-analytics-4-setup)
    - [GA4 Migration](https://liberandum.co.uk/google-analytics-4-migration)
    - [GA4 Audits](https://liberandum.co.uk/google-analytics-4-audits)
    - [Reports & Dashboards](https://liberandum.co.uk/custom-reports-dashboards)
    - [GA4 Training](https://liberandum.co.uk/google-analytics-4-training)
    - [Learn more about GA4](https://liberandum.co.uk/ga4-secrets)
- [Optimise](https://liberandum.co.uk/ga4-optimisation)
- [Training](https://liberandum.co.uk/google-analytics-4-training)
- [Consultancy](https://liberandum.co.uk/consultancy)
- [About us](https://liberandum.co.uk/about-us) 
    - [Why Liberandum?](https://liberandum.co.uk/why-liberandum-digital)
    - [Clients](https://liberandum.co.uk/clients)
    - [Blog](https://liberandum.co.uk/ga4-secrets)
    - [Join us - We’re hiring](https://liberandum.co.uk/ga4-specialist-jobs)
    - [Contact us](https://liberandum.co.uk/get-in-touch)

[Get in touch](https://liberandum.co.uk/get-in-touch)

# The Secret to Google Analytics 4 Success

Everything you need to know about Google Analytics 4, but were afraid to ask

- [![](https://liberandum.co.uk/hubfs/Picture%20of%20Google%20Analytics%204.png)](https://liberandum.co.uk/ga4-secrets/a-complete-google-analytics-4-guide)
  
  January 09, 2023 By [Kevin Milnes](https://liberandum.co.uk/ga4-secrets/author/kevin-milnes)
  
  ### [A Complete Google Analytics 4 Guide](https://liberandum.co.uk/ga4-secrets/a-complete-google-analytics-4-guide)
- [![](https://liberandum.co.uk/hubfs/Bounce%20Rate.png)](https://liberandum.co.uk/ga4-secrets/ga4-bounce-rate-is-dead)
  
  January 06, 2023 By [Kevin Milnes](https://liberandum.co.uk/ga4-secrets/author/kevin-milnes)
  
  ### [Ding Dong the Bounce Rate is Dead](https://liberandum.co.uk/ga4-secrets/ga4-bounce-rate-is-dead)
- [![](https://liberandum.co.uk/hubfs/Switch%20to%20GA4.png)](https://liberandum.co.uk/ga4-secrets/switch-to-google-analytics-4)
  
  January 04, 2023 By [Kevin Milnes](https://liberandum.co.uk/ga4-secrets/author/kevin-milnes)
  
  ### [The 6 indisputable reasons to switch to Google Analytics 4](https://liberandum.co.uk/ga4-secrets/switch-to-google-analytics-4)

[![Picture of two people using Google Analytics 4](https://liberandum.co.uk/hubfs/Picture%20of%20Google%20Analytics%204.png)](https://liberandum.co.uk/ga4-secrets/a-complete-google-analytics-4-guide)

 January 9, 2023

#### [A Complete Google Analytics 4 Guide](https://liberandum.co.uk/ga4-secrets/a-complete-google-analytics-4-guide)

Everything you need to know about Google Analytics 4, but were afraid to ask.

[Read More](https://liberandum.co.uk/ga4-secrets/a-complete-google-analytics-4-guide)

[![Bounce Rate](https://liberandum.co.uk/hubfs/Bounce%20Rate.png)](https://liberandum.co.uk/ga4-secrets/ga4-bounce-rate-is-dead)

 January 6, 2023

#### [Ding Dong the Bounce Rate is Dead](https://liberandum.co.uk/ga4-secrets/ga4-bounce-rate-is-dead)

Find out why you should abandon bounce rate and use Google Analytics 4’s engagement rate instead.

[Read More](https://liberandum.co.uk/ga4-secrets/ga4-bounce-rate-is-dead)

[![Switching to GA4](https://liberandum.co.uk/hubfs/Switch%20to%20GA4.png)](https://liberandum.co.uk/ga4-secrets/switch-to-google-analytics-4)

 January 4, 2023

#### [The 6 indisputable reasons to switch to...](https://liberandum.co.uk/ga4-secrets/switch-to-google-analytics-4)

# Is GA4 actually better than Universal Analytics?

[Read More](https://liberandum.co.uk/ga4-secrets/switch-to-google-analytics-4)

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## The Liberandum Academy is now open

Join us for free at the Liberandum Academy to find out how you can get the most out of GA4. 

[Claim your FREE course](https://liberandum.co.uk/academy)

[![Liberandum Digital](https://liberandum.co.uk/hs-fs/hubfs/full_trimmed_transparent_customcolor%203.png?width=252&height=30&name=full_trimmed_transparent_customcolor%203.png "Liberandum Digital")](https://liberandum.co.uk/)

Helping businesses get more out of their digital analytics.

<https://www.linkedin.com/company/liberandum-digital/> <https://twitter.com/liberandum_digi> <https://liberandum.co.uk/get-in-touch> <https://liberandum.co.uk/get-in-touch>

###### Google Analytics

- [Google Analytics 4](https://liberandum.co.uk/google-analytics-4)
- [GA4 Account Setup](https://liberandum.co.uk/google-analytics-4-setup)
- [GA4 Audits](https://liberandum.co.uk/google-analytics-4-audits)
- [Custom Reports & Dashboards](https://liberandum.co.uk/custom-reports-dashboards)
- [GA4 Blog](https://liberandum.co.uk/ga4-secrets)

###### Our Services

- [Web Analytics](https://liberandum.co.uk/google-analytics-4)
- [Digital Data](https://liberandum.co.uk/web-analytics)
- [Oversight & Optimisation](https://liberandum.co.uk/ga4-optimisation)
- [GA4 Training](https://liberandum.co.uk/google-analytics-4-training)
- [Bespoke Consultancy](https://liberandum.co.uk/consultancy)

###### About us

- [Why us?](https://liberandum.co.uk/why-liberandum-digital)
- [About Liberandum](https://liberandum.co.uk/about-us)
- [Our clients](https://liberandum.co.uk/clients)
- [Blog](https://liberandum.co.uk/ga4-secrets)
- [Join us - We’re hiring](https://liberandum.co.uk/ga4-specialist-jobs)
- [Get in touch](https://liberandum.co.uk/get-in-touch)

© 2026. All rights reserved | [Privacy Policy](https://liberandum.co.uk/privacy) | [Terms and Conditions](https://liberandum.co.uk/legals)

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