Google Analytics 4 Training | GA4 Workshops

GA4 4 Training

There is more to Google Analytics 4 than just migration and understanding the difference in user and session metrics.

Too many businesses have approached the GA4 migration as a technical project, missing the opportunity that Google’s new ‘user centred’ platform presents to marketing, e-commerce and customer experience.

Our training workshops are the ideal solution to help your team understand how to get the most out of GA4.

We will run two in person sessions to both increase engagement and awareness of what GA4 means for businesses and take a deep dive into what you need to know to get the most out of GA4.

What GA4 Means for Businesses

Duration 1 hour

Our presentation will focus on the key points businesses need to be aware of and how they can use the new GA4 capabilities to their advantage.

Why GA4 is different - brief recap on what GA4 is and how it is changing web analytics.

How to get the most out of GA4 - top tips on how to get the most out of GA4, including how to increase user identification and how to leverage GA4’s enhanced functionality.

GA4 and Privacy - understand what the capabilities of GA4 means for privacy and what the questions are that you need to answer to ensure you remain compliant.

GA4 as a web CRM - how GA4 can be used to create a CRM style view of your digital customer data using segmentation, audiences and cohorts.

GA4 in action - how GA4 data can be integrated with other systems to enhance both analysis and action across your customer journey

Session will break each area down into easy to understand concepts, with simple (non-technical) examples of how they can be used by businesses to improve their performance.

Deep Dive into Getting the Most Out of GA4

Duration 3-4 hours

This in depth session will walk through how more ‘hands on’ users of GA4 can configure it to get the most out of their digital data to drive improvements across your marketing and customer experience.

Why GA4 is different - brief recap on what GA4 is and how it is changing web analytics.

How to turn GA4 into a web CRM - how event tracking and user IDs can be combined to convert GA4 into an action driving digital CRM.

GA4 and GDPR - understand what the capabilities of GA4 means for GDPR and detailed settings you need to be aware of to ensure you remain compliant.

Customising GA4 - explore how you can get the most out of GA4 by creating custom data explorations and tailoring the reports, snapshots and interface linked to your business objectives.

Cohort analysis - using cohorts in GA4 to understand the performance of marketing campaigns over time.

Segment overlap and behavioural funnels - moving beyond traditional e-commerce sales funnels to a more CRM style understanding of customer segments, churn and lifetime value.

Audience engagement and content performance - how to use audiences to understand engagement with landing pages and other content by customer segment.

Audience targeting and Performance Max - taking GA4 data beyond analytics, exploring how it can be combined with Google’s new Performance Max tool to create AI driven marketing campaigns.

AI driven predictive metrics - how GA4 is able to forecast future sales performance and more.

Session will look at the specific steps and actions required to get the most out of what GA4 has to offer, providing practical examples of how to use the more advanced features of GA4.