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Google Analytics 4 Setup

Google will stop updating Universal Analytics reports from 1st July 2023, but don’t panic we are here to help.

GA4 is not just an update to the existing Universal Analytics, it is a complete reboot and requires a new way of thinking about your digital data to make sure you make the most out of it. We are here to help you every step of the way, from account setup to identifying the most relevant data and acting on it.

Our Clients

  • tourhub
  • University of Birmingham
  • Stagecoach
  • Luxury Cottages
Someone creating a Google Analytics 4 Exploration

GA4 Account Setup

Our GA4 developers can take care of everything required to get you up and running with Google Analytics 4. We will review your website and business objectives, designing the ideal plan to ensure you get the most out of your digital data.

We will take care of all the technical setup using Google Tag Manager, or we can provide full instructions for your own technical team if you prefer.

OK, full disclaimer, depending on the content management or e-commerce system you use, there might be a bit more coding required to provide full e-commerce tracking, but we will walk you through everything you need to know and setup of e-commerce tracking is included as standard in all of our GA4 solutions.

What’s more we will then configure the reports and dashboards you need, so you have the insight you need at your fingertips.

What our GA4 setup includes:

  1. Review of website or app to identify your ideal conversions, events and segments to meet your business objectives

  2. Full technical setup of your Google Analytics 4 account

  3. Implementation of tagging using Google Tag Manager (all you need to do is place a small piece of code on your website)

  4. Setup of all goals and events, including full e-commerce tracking as standard

  5. Creation of any custom user segments

  6. Design and setup of customer exploration reports and dashboards

  7. A box of Haribo to enjoy while marveling at your shiny new GA4 account

Get in touch today to arrange a free no obligation consultation and find out how you can get up and running with Google Analytics 4.

Enhanced E-commerce Setup

We include full enhanced e-commerce tracking as part of all our GA4 solutions, so you can get an extra level of insight into what products customers are looking at and how well they are converting.

Depending on the content management or e-commerce system you use, there might be some extra coding required on your website, but don’t worry we will provide full documentation on what needs to be done and in a lot of cases, will be able to set this up for you.

Picture of lady using GA4

What enhanced e-commerce reporting includes:

  1. Visibility of what products people are looking at on your website

  2. Insight into how far customers get through your checkout process and where you might be losing customers

  3. Reports to help you understand the impact of promotions and discount codes

  4. Detailed breakdown of what content and marketing campaigns are driving sales of specific products

Get in touch today to arrange a free no obligation consultation and find out how enhanced e-commerce reporting could benefit your business.

Google Tag Manager

Google Tag Manager, or GTM to its friends, gives you the ability to manage your Google Analytics tagging without tying up your valuable developer resources every time you need to make a change to your tracking. We include the setup of GTM as standard in all of our GA4 packages and all your developers need to do is drop one simple piece of tracking code onto your website or app to get started. We will provide you with full instructions on what needs to be done, including any extra coding that might be required to unlock your enhanced e-commerce reporting.

Get in touch today to arrange a free no obligation consultation and find out how you can get up and running with Google Analytics 4.

Universal Analytics Migration

If you are already using the old version of Google Analytics (Universal Analytics), we can help you make the switch to GA4 with a dedicated migration solution.

Custom Reporting and Dashboards

Google Analytics 4 is pretty amazing and can provide you with game changing insights into your customers and how they are using your website or apps. But, straight out of the box GA4’s standard reporting is too generic to be useful to most businesses. That is why we provide a bespoke reports and dashboard as standard with all of our GA4 setup, migration and audit packages. Even if you are already fully setup with GA4 and need some extra help getting the reporting you deserve we are here to help.

Oversight and Optimisation

We believe that there is more to getting the most out of your digital data than just the setup and that is why we offer our monthly Oversight and Optimisation service to embed over 20 years of digital know-how into your business and help you get the most out of your Google Analytics 4 data every day.

Picture of Liberandum Oversight and Optimisation Session

Get in touch today to arrange a free no obligation consultation

Whatever your Google Analytics 4 requirements are, our straightforward approach provides simple and flexible solutions that will ensure you get the most out of your web analytics and digital data.

Get in touch

Why work with us?

More than 20 year experience and know how coupled with a straightforward, data-driven approach provides simple, flexible solutions to supercharge your digital analytics.

GA4 Specialists

GA4 Specialists

Provide your digital teams with the specialist analytics support they need to succeed.

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20 Years Experience

20 Years Experience

Embed 20+ years of digital experience and web analytics know how into your business.

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Passionate

Passionate About Data

We love finding the data and insights that drives real improvements to deliver on your business strategy.

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Drive Growth

Drive Growth

Identify the digital channels work best for you and where you can find opportunities to grow.

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Insight

Insight You Can Act On

Understand the data you get from your digital channels and how to best act on it.

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Oversight

Independent Oversight

Providing an extra level of accountability for your digital team and agencies.

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What our clients are saying

We are proud to have loads of impressive testimonials from business owners that used to be in your shoes.

  • rating star image

    “Worked wonders for Luxury Cottages and has helped us outcompete more established brands with bigger marketing budgets.”

    Picture of Alistair

    Alistair Malins

    CEO at Luxury Cottages

  • rating star image

    “Very straight forward, makes the complex clear, actionable and easy to understand to deliver measurable results. Highly recommended.”

    Picture of Rupee

    Rupee Sanghera

    Director of Marketing at University of Birmingham
  • rating star image

    “I would recommend anyone looking to grow their business online to have a conversation with Liberandum.”

    Picture of Seamus

    Seamus Conlon

    CEO at TourHub

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