---
title: Google Analytics 4 | Migration | Audits | Reports | Liberandum Digital
description: Get ready for Google Analytics 4. We are here, from account setup or auditing your GA4 setup, to identifying the most relevant data and acting on it.
---

[![Liberandum Digital](https://liberandum.co.uk/hs-fs/hubfs/full_trimmed_transparent_customcolor%203.png?width=210&height=25&name=full_trimmed_transparent_customcolor%203.png "Liberandum Digital")](https://liberandum.co.uk)

- [Analytics](https://liberandum.co.uk/web-analytics) 
    - [Google Analytics 4](https://liberandum.co.uk/google-analytics-4)
    - [GA4 Account Setup](https://liberandum.co.uk/google-analytics-4-setup)
    - [GA4 Migration](https://liberandum.co.uk/google-analytics-4-migration)
    - [GA4 Audits](https://liberandum.co.uk/google-analytics-4-audits)
    - [Reports & Dashboards](https://liberandum.co.uk/custom-reports-dashboards)
    - [GA4 Training](https://liberandum.co.uk/google-analytics-4-training)
    - [Learn more about GA4](https://liberandum.co.uk/ga4-secrets)
- [Optimise](https://liberandum.co.uk/ga4-optimisation)
- [Training](https://liberandum.co.uk/google-analytics-4-training)
- [Consultancy](https://liberandum.co.uk/consultancy)
- [About us](https://liberandum.co.uk/about-us) 
    - [Why Liberandum?](https://liberandum.co.uk/why-liberandum-digital)
    - [Clients](https://liberandum.co.uk/clients)
    - [Blog](https://liberandum.co.uk/ga4-secrets)
    - [Join us - We’re hiring](https://liberandum.co.uk/ga4-specialist-jobs)
    - [Contact us](https://liberandum.co.uk/get-in-touch)

[Get in touch](https://liberandum.co.uk/get-in-touch)

# Google Analytics 4

#### Google Analytics 4 is the biggest update to Google’s free web analytics service in years and presents a huge opportunity for businesses of all sizes.

This is not just an update to the existing Universal Analytics, it is a complete reboot and requires a new way of thinking about your digital data to make sure you make the most out of it.

We are here to help you every step of the way, from account setup to identifying the most relevant data and acting on it.

 

Simply decide which package below would best suit your business.

[Choose your GA4 package](https://liberandum.co.uk/google-analytics-4#ga4-setup)

### **Our Clients**

- ![tourhub](https://liberandum.co.uk/hubfs/tourhub%20Logo.svg)
- ![University of Birmingham](https://liberandum.co.uk/hs-fs/hubfs/crested-wm-full-colour.png?width=2205&height=866&name=crested-wm-full-colour.png)
- ![Stagecoach](https://liberandum.co.uk/hs-fs/hubfs/stagecoach-bus-logo.jpg?width=1000&height=216&name=stagecoach-bus-logo.jpg)
- ![Luxury Cottages](https://liberandum.co.uk/hs-fs/hubfs/076B46E0-D209-4666-8DF2-FE9EDADB42C7.png?width=600&height=75&name=076B46E0-D209-4666-8DF2-FE9EDADB42C7.png)

![Someone creating a Google Analytics 4 Exploration](https://liberandum.co.uk/hs-fs/hubfs/Google%20Analytics%204%20Migration.png?width=449&height=605&name=Google%20Analytics%204%20Migration.png)

## GA4 Account Setup

Our GA4 developers can take care of everything required to get you up and running with Google Analytics 4. We will review your website and business objectives, designing the ideal plan to ensure you get the most out of your digital data.

What’s more we will then configure the reports and dashboards you need, so you have the insight you need at your fingertips.

[Help me set up GA4](https://liberandum.co.uk/google-analytics-4-setup)

## Google Analytics 4 Audit

If you are already set up on Google Analytics 4, but want to make sure you are getting the most out of what it can do, then our GA4 Audit solution is perfect for you. We will go through everything you have done so far and make sure it is set up to get the most value out of Google Analytics 4.

[Help me get more out of GA4](https://liberandum.co.uk/google-analytics-4-audits)

## Custom Reporting and Dashboards

Google Analytics 4 is pretty amazing and can provide you with game changing insights into your customers and how they are using your website or apps. But, straight out of the box GA4’s standard reporting is too generic to be useful to most businesses. That is why we provide a bespoke reports and dashboard as standard with all of our GA4 setup, migration and audit packages. Even if you are already fully setup with GA4 and need some extra help getting the reporting you deserve we are here to help.

[Help me customise GA4](https://liberandum.co.uk/custom-reports-dashboards)

## Oversight and Optimisation

We believe that there is more to getting the most out of your digital data than just the setup and that is why we offer our monthly Oversight and Optimisation service to embed over 20 years of digital know-how into your business and help you get the most out of your Google Analytics 4 data every day.

[Help drive improvements with GA4](https://liberandum.co.uk/ga4-optimisation)

![Picture of Liberandum Oversight and Optimisation Session](https://liberandum.co.uk/hs-fs/hubfs/Sales%20Accelerator%20Progamme.png?width=449&height=605&name=Sales%20Accelerator%20Progamme.png)

## Get in touch today to arrange a free no obligation consultation

Whatever your Google Analytics 4 requirements are, our straightforward approach provides simple and flexible solutions that will ensure you get the most out of your web analytics and digital data.

[Get in touch](https://liberandum.co.uk/book-a-call)

## Why work with us?

More than 20 year experience and know how coupled with a straightforward, data-driven approach provides simple, flexible solutions to supercharge your digital analytics.

![GA4 Specialists](https://liberandum.co.uk/hubfs/GA4%20Specialists.svg)

#### GA4 Specialists

Provide your digital teams with the specialist analytics support they need to succeed.

[Find out more](https://liberandum.co.uk/why-liberandum-digital)

![20 Years Experience](https://liberandum.co.uk/hubfs/20%20Years%20Experience.svg)

#### 20 Years Experience

Embed 20+ years of digital experience and web analytics know how into your business.

[Find out more](https://liberandum.co.uk/why-liberandum-digital)

![Passionate](https://liberandum.co.uk/hubfs/Passionate.svg)

#### Passionate About Data

We love finding the data and insights that drives real improvements to deliver on your business strategy.

[Find out more](https://liberandum.co.uk/why-liberandum-digital)

![Drive Growth](https://liberandum.co.uk/hubfs/Drive%20Growth.svg)

#### Drive Growth

Identify the digital channels work best for you and where you can find opportunities to grow.

[Find out more](https://liberandum.co.uk/why-liberandum-digital)

![Insight](https://liberandum.co.uk/hubfs/Insight.svg)

#### Insight You Can Act On

Understand the data you get from your digital channels and how to best act on it.

[Find out more](https://liberandum.co.uk/why-liberandum-digital)

![Oversight](https://liberandum.co.uk/hubfs/Oversight.svg)

#### Independent Oversight

Providing an extra level of accountability for your digital team and agencies.

[Find out more](https://liberandum.co.uk/why-liberandum-digital)

[Get in touch today](https://liberandum.co.uk/get-in-touch)

## What our clients are saying

We are proud to have loads of impressive testimonials from business owners that used to be in your shoes.

- ![rating star image](https://4057429.fs1.hubspotusercontent-na1.net/hubfs/4057429/Lagom-2022/Icons/5-star.svg)
  
  “Worked wonders for Luxury Cottages and has helped us outcompete more established brands with bigger marketing budgets.”
  
  
  
  ![Picture of Alistair](https://liberandum.co.uk/hs-fs/hubfs/CE72C2CB-4B80-48B8-A441-134C5E38A380.jpeg?width=225&height=225&name=CE72C2CB-4B80-48B8-A441-134C5E38A380.jpeg)
  
  Alistair Malins
  
  CEO at Luxury Cottages
- ![rating star image](https://4057429.fs1.hubspotusercontent-na1.net/hubfs/4057429/Lagom-2022/Icons/5-star.svg)
  
  “Very straight forward, makes the complex clear, actionable and easy to understand to deliver measurable results. Highly recommended.”
  
  
  
  ![Picture of Rupee](https://liberandum.co.uk/hs-fs/hubfs/9151E50B-78EA-423B-8834-310CEE9C369B.jpeg?width=203&height=203&name=9151E50B-78EA-423B-8834-310CEE9C369B.jpeg)
  
  Rupee Sanghera
  
  Director of Marketing at University of Birmingham
- ![rating star image](https://4057429.fs1.hubspotusercontent-na1.net/hubfs/4057429/Lagom-2022/Icons/5-star.svg)
  
  “I would recommend anyone looking to grow their business online to have a conversation with Liberandum.”
  
  
  
  ![Picture of Seamus](https://liberandum.co.uk/hs-fs/hubfs/0840ADCC-6641-4157-B75A-E971B94CEE44.jpeg?width=275&height=183&name=0840ADCC-6641-4157-B75A-E971B94CEE44.jpeg)
  
  Seamus Conlon
  
  CEO at TourHub

## Related Posts

[![Picture of two people using Google Analytics 4](https://liberandum.co.uk/hubfs/Picture%20of%20Google%20Analytics%204.png)](https://liberandum.co.uk/ga4-secrets/a-complete-google-analytics-4-guide)

 January 9, 2023

## [A Complete Google Analytics 4 Guide](https://liberandum.co.uk/ga4-secrets/a-complete-google-analytics-4-guide)

[Everything you need to know about Google Analytics 4, but were afraid to ask.](https://liberandum.co.uk/ga4-secrets/a-complete-google-analytics-4-guide)

[Learn More](https://liberandum.co.uk/ga4-secrets/a-complete-google-analytics-4-guide)

[![Bounce Rate](https://liberandum.co.uk/hubfs/Bounce%20Rate.png)](https://liberandum.co.uk/ga4-secrets/ga4-bounce-rate-is-dead)

 January 6, 2023

## [Ding Dong the Bounce Rate is Dead](https://liberandum.co.uk/ga4-secrets/ga4-bounce-rate-is-dead)

[Find out why you should abandon bounce rate and use Google Analytics 4’s engagement rate instead.](https://liberandum.co.uk/ga4-secrets/ga4-bounce-rate-is-dead)

[Learn More](https://liberandum.co.uk/ga4-secrets/ga4-bounce-rate-is-dead)

[![Switching to GA4](https://liberandum.co.uk/hubfs/Switch%20to%20GA4.png)](https://liberandum.co.uk/ga4-secrets/switch-to-google-analytics-4)

 January 4, 2023

## [The 6 indisputable reasons to switch to Google Analytics 4](https://liberandum.co.uk/ga4-secrets/switch-to-google-analytics-4)

# [Is GA4 actually better than Universal Analytics?](https://liberandum.co.uk/ga4-secrets/switch-to-google-analytics-4)

[Learn More](https://liberandum.co.uk/ga4-secrets/switch-to-google-analytics-4)

## The Liberandum Academy is now open

Join us for free at the Liberandum Academy to find out how you can get the most out of GA4. 

[Claim your FREE course](https://liberandum.co.uk/academy)

[![Liberandum Digital](https://liberandum.co.uk/hs-fs/hubfs/full_trimmed_transparent_customcolor%203.png?width=252&height=30&name=full_trimmed_transparent_customcolor%203.png "Liberandum Digital")](https://liberandum.co.uk/)

Helping businesses get more out of their digital analytics.

<https://www.linkedin.com/company/liberandum-digital/> <https://twitter.com/liberandum_digi> <https://liberandum.co.uk/get-in-touch> <https://liberandum.co.uk/get-in-touch>

###### Google Analytics

- [Google Analytics 4](https://liberandum.co.uk/google-analytics-4)
- [GA4 Account Setup](https://liberandum.co.uk/google-analytics-4-setup)
- [GA4 Audits](https://liberandum.co.uk/google-analytics-4-audits)
- [Custom Reports & Dashboards](https://liberandum.co.uk/custom-reports-dashboards)
- [GA4 Blog](https://liberandum.co.uk/ga4-secrets)

###### Our Services

- [Web Analytics](https://liberandum.co.uk/google-analytics-4)
- [Digital Data](https://liberandum.co.uk/web-analytics)
- [Oversight & Optimisation](https://liberandum.co.uk/ga4-optimisation)
- [GA4 Training](https://liberandum.co.uk/google-analytics-4-training)
- [Bespoke Consultancy](https://liberandum.co.uk/consultancy)

###### About us

- [Why us?](https://liberandum.co.uk/why-liberandum-digital)
- [About Liberandum](https://liberandum.co.uk/about-us)
- [Our clients](https://liberandum.co.uk/clients)
- [Blog](https://liberandum.co.uk/ga4-secrets)
- [Join us - We’re hiring](https://liberandum.co.uk/ga4-specialist-jobs)
- [Get in touch](https://liberandum.co.uk/get-in-touch)

© 2026. All rights reserved | [Privacy Policy](https://liberandum.co.uk/privacy) | [Terms and Conditions](https://liberandum.co.uk/legals)

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